Investor Access

Incorrect password

Investor Overview

Snacking in the Future

Clean-label protein for the gut-conscious generation

Zero seed oils · Zero artificial · Maximum absorption

The Problem

The protein industry
prioritizes shelf life
over your life.

Seed oils cause inflammation. Artificial sweeteners disrupt gut microbiome. Gums and fillers compromise absorption. Consumers are forced to choose: healthy but bland, or tasty but toxic.

30%
of global food launches now feature clean-label claims¹
81%
of shoppers say purchasing clean-label is important²
0
EU competitors offer single-ingredient, grass-fed, clean-label whey*
Market Opportunity

A $100B+ market
in clean-label revolution.

Protein Supplements³ 8.7% CAGR
$63B (2025) $113B (2032)
Clean Label Ingredients⁴ 15.5% CAGR
$57B (2025) $212B (2035)
Healthy Snacks⁵ 6.2% CAGR
$108B (2025) $185B (2034)
1 in 2
Consumers globally purchased more unprocessed foods¹
58%
Value honesty and transparency in products¹
30%
Actively reducing processed food intake¹
Competitive Landscape

White space in premium clean-label.

Major EU players compete on price and scale. None offer what conscious consumers demand: single-ingredient, grass-fed, additive-free protein with preserved bioactives.

Premium Budget Low Quality High Quality
MyProtein
UK · Mass market · No grass-fed · Additives
Prozis
Portugal · Affordable · No grass-fed · Additives
BioTech USA
Hungary · Budget · No grass-fed · Additives
Bulk
UK · Value-focused · No grass-fed · Additives
Foodspring
Germany · Premium · Grass-fed · Still uses additives
ESN
Germany · Quality-focused · Some grass-fed SKUs · Additives
Mindful Crumb
Portugal · Premium clean-label
100% Grass-fed · Zero additives

Tap or hover on dots to see details

The Solution

One ingredient.
Maximum absorption.

100% grass-fed whey concentrate. Nothing else. Dry spray filtration preserves lactoferrin and immunoglobulins—bioactive compounds destroyed by intensive isolate processing. Your gut absorbs what it's designed to absorb.

Product Line

Three products.
Strong unit economics.

Whey Protein Concentrate
Whey Protein Concentrate
€35

Single ingredient, grass-fed, dry spray filtration. 25g protein per serving, lab verified.

Revenue (ex-VAT)
€28.46
COGS
€11.01
Gross Margin
61%
Channel
D2C Online
Protein Cappuccino RTD
Protein Cappuccino RTD
€5

Proprietary recipe. Served hot in retail locations. 300-1,000 drinks/week per location at scale.

Revenue (ex-VAT)
€4.07
COGS
€3.50 → €2.50
Gross Margin
14% → 39%
Channel
Retail / B2B
Crumb Balls
Crumb Balls
€4

Portable clean-label protein snacks. No artificial ingredients, no seed oils.

Revenue (ex-VAT)
€3.25
COGS
€2.12
Gross Margin
35%
Channel
D2C / Retail

Coming soon: Protein Brio — sourdough brioche with 24hr fermentation. Production partnership with Terracota by Daju.

€25-35
Blended CAC
€35
Avg Order Value
€140-175
Year 1 LTV
4-6x
LTV:CAC Ratio
1st
Payback (1st order)
Traction

Product-market fit is proven.

4.8
Star rating across 758 reviews
99%
Loved the product in VARD pre-launch testing
20%
Repeat purchase rate (target: 30%+ with loyalty app)
61%
Gross margin on hero product

Growth is constrained by marketing spend, not demand. With investment, we unlock the acquisition engine.

Simply amazing!!! Never thought a healthy snack could taste better than dessert. Mindful Crumb is definitely my go to snack. I guess everyday is cheat day now.

Gustavo Bandeira

Amazing! These brownies are on another level. Combines the best of a sweet and the healthy you are looking for. 100% recommended.

Orlando Peña Fernández

Really good brownie, tasteful, long lasting honey taste at the end. Packed with nutrients!

Cristiano Ribeiro

Financial Snapshot

€0.4K today.
€12K in 18 months.

€0.4K
Current MRR

~15 customers

€6.5K
Target MRR (M12)

500 customers

€12.2K
Target MRR (M18)

1,000 customers

€3-4K
Monthly burn rate (post-investment)
24+
Months runway with €150K
M12-M15
Path to break-even
Go-to-Market

Flagship experience +
wholesale distribution.

Flagship Experience
Terracota by Daju
2 locations: Matosinhos + Foz, Porto
  • Full brand experience showcase
  • Hot & cold protein drinks
  • Clean baked goods (Protein Brio)
  • Zero seed oils, zero artificial ingredients
  • Diet-specific menu: Keto, Paleo, GF, DF, LF
  • "Snacking in the future" positioning
  • Target: 300+ drinks/week per location
Wholesale Partner
VARD + Expansion
Porto + 3 additional partners by M12
  • First order complete, 99% approval in testing
  • RTD Cappuccino placement
  • Lower control, broader reach
  • Expansion: specialty coffee, gyms, wellness
  • Target: 4+ retail partners by Month 12
  • Cities: Porto → Braga → Lisbon → Algarve
Geographic Expansion

Porto-first, then national, then Iberian.

Now Portugal
Porto → Braga → Lisbon → Algarve
Year 2+ Spain
Madrid → Barcelona
Customer Acquisition

Multi-channel flywheel.

Acquisition Engine
DE
Digital Elevation (Agency)
Dedicated 5-person team. Meta ads management, creative production, performance tracking. €2,000/mo scaling with revenue.
Target CAC: €35-50
IN
Micro-Influencer Program
35 creators (5K-100K followers). Fitness, nutrition, wellness niche. 1 feed post + 3 stories each. UGC owned for ad repurposing.
Target CAC: €15-25 (organic-boosted)
AF
Nutritionist Affiliates
15 certified nutritionists & health coaches. €100 welcome bonus + 10% ongoing commission. Trust-based recommendations.
Target CAC: €20-30 (commission on sale)
RT
Retail Discovery
Walk-in at Terracota/partners → Taste → QR to loyalty app → Data capture. Foot traffic, no ad spend.
Target CAC: €5-10
PT
PT Referral Program
Target 30% of local PTs from boutique + high-end gyms. €50 credit per referred client. First-time user gift incentive.
Target CAC: €10-15
Retention Engine
LA
Loyalty App + Gamification
Points per purchase, streaks, challenges, leaderboards. Exclusive drops for top members. Community building.
Retention cost: €5-10 vs €35-50 new
EM
Email/SMS Automation
Post-purchase education, reorder reminders, win-back sequences. Managed by Digital Elevation.
RT
Data-Driven Retargeting
App users → Custom audiences → Personalized offers. Lower CAC on warm audiences.
Why Retention Matters
5-25x
Cheaper to retain than acquire⁶
67%
More spent by repeat customers⁷
5.2x
Average loyalty program ROI⁸
Use of Funds

€150,000 —
every euro mapped.

Marketing €45,100
Digital Elevation (12 months) €24,000
12 Micro-influencers €12,000
Affiliate program setup €3,500
Events & sampling (16 events) €5,600
Inventory €41,152
Whey Protein (2,000 units) €22,020
Protein Cappuccino (6,666 cups) €11,332
Crumb Balls (2,500 units) €5,300
Labels & buffer €2,500
Operations €63,748
Loyalty app (custom) €30,000
Terracota setup (2 locations) €12,000
Wholesale partner setup €7,500
Fulfillment & logistics €6,000
PT referral program €4,000
Contingency buffer €4,248

Inventory investment generates €92,000+ potential revenue (2.2x return). Marketing targets 500+ new customers.

18-Month Roadmap

Clear milestones.
Measurable outcomes.

M1-3
Foundation
Terracota launch (2 locations). Digital Elevation onboard. 15 influencers. Loyalty app beta.
€1.2K
MRR
110
Customers
M4-6
Scale
Paid ads with proven UGC. +20 influencers. 2 new retail partners. Gamification live.
€2.4K
MRR
200
Customers
M7-12
Expand
Lisbon retail. B2B gym pilot. Corporate wellness. 30%+ repeat rate.
€6.5K
MRR
500
Customers
Near B/E
Milestone
M13-18
Optimize
4 cities. Scale proven channels. Organic growth kicks in.
€12.2K
MRR
1,000
Customers
30x
Growth

Exit Landscape

Comparable exits: RXBAR ($600M to Kellogg's), Perfect Bar (Mondelēz), KIND ($5B to Mars)

Strategic acquirers: Mars, Nestlé Health Science, Glanbia, Abbott, Danone

Target: Position for acquisition at €5-10M revenue run rate (3-5 year horizon)

Risk Awareness

We know what could go wrong.

Supply Chain
Single supplier dependency for grass-fed whey
Identifying 2 backup suppliers; building 3-month inventory buffer
Competition
Larger players could enter clean-label space
We're building the category in EU before they notice; repeat customers stick; recipes are ours
Regulatory
EU food compliance requirements
Working with certified facilities; all products meet EU labeling requirements
Execution
Small team, multiple growth initiatives
Outsourced marketing (Digital Elevation); focused product line; retail partnerships handle distribution
Leadership

The Team

WK

William Kamar

Founder & CEO

Two decades researching what truly works for human health. ISSA certified trainer. 10,000+ hours in nutrition science—metabolism, gut health, blood type diets, insulin resistance. Previous venture: VivaThrive (personalized meal planning).

20+
Years in fitness & nutrition
€90K
Personal capital invested
GS

Garth Saunders

Financial Advisor & Investor

Strategic financial guidance and investment expertise. Supporting Mindful Crumb's growth trajectory with capital allocation strategy and business development.

€10K
Capital invested

Locations: Porto, Portugal | Las Vegas, NV

The Ask
€150K

for 20% equity

€750K
Post-money valuation
30x
Revenue growth target
M12-M15
Path to profitability
Pre-Investment
Founder
100%
→
Post-Investment
Founder
80%
Investor(s)
20%

Clean cap table. No existing debt or convertible notes.

Join Us

Let's build the future
of clean nutrition.

Start the conversation