Investor Overview

Snacking in the Future

Clean-label protein for the gut-conscious generation

Zero seed oils · Zero artificial · Maximum absorption

The Problem

The protein industry prioritizes shelf life over your life.

Seed oils cause inflammation. Artificial sweeteners disrupt gut microbiome. Gums and fillers compromise absorption. Consumers are forced to choose: healthy but bland, or tasty but toxic.

73%
of protein products contain inflammatory seed oils
89%
use artificial sweeteners linked to gut issues
0
EU competitors offer single-ingredient, grass-fed, clean-label whey
Market Opportunity

A $100B+ market in clean-label revolution.

Protein Supplements 10% CAGR
$63B (2025) $113B (2030)
Clean Label Ingredients 15% CAGR
$57B (2025) $212B (2030)
Healthy Snacks 6% CAGR
$108B (2025) $185B (2030)
1 in 2
Consumers actively seeking unprocessed foods
68%
Will pay premium for clean-label products
30%
Actively reducing processed food intake
Competitive Landscape

White space in premium clean-label.

Major EU players compete on price and scale. None offer what conscious consumers demand: single-ingredient, grass-fed, additive-free protein with preserved bioactives.

Premium Budget Low Quality High Quality
MyProtein
UK · Mass market · No grass-fed · Additives
Prozis
Portugal · Affordable · No grass-fed · Additives
BioTech USA
Hungary · Budget · No grass-fed · Additives
Bulk
UK · Value-focused · No grass-fed · Additives
Foodspring
Germany · Premium · Grass-fed · Still uses additives
ESN
Germany · Quality-focused · Some grass-fed SKUs · Additives
Mindful Crumb
Portugal · Premium clean-label
100% Grass-fed · Zero additives

Tap or hover on dots to see details

The Solution

One ingredient.
Maximum absorption.

100% grass-fed whey concentrate. Nothing else. Dry spray filtration preserves lactoferrin and immunoglobulins—bioactive compounds destroyed by intensive isolate processing. Your gut absorbs what it's designed to absorb.

Product Line

Three products. Strong unit economics.

Whey Protein Concentrate
€35

Single ingredient, grass-fed, dry spray filtration. 25g protein per serving, lab verified.

Revenue (ex-VAT)
€28.46
COGS
€11.01
Gross Margin
61%
Channel
D2C Online
Protein Cappuccino RTD
€5

Proprietary recipe. Served hot in retail locations. 300-1,000 drinks/week per location at scale.

Revenue (ex-VAT)
€4.07
COGS
€3.50 → €2.50
Gross Margin
14% → 39%
Channel
Retail / B2B
Crumb Balls
€4

Portable clean-label protein snacks. No artificial ingredients, no seed oils.

Revenue (ex-VAT)
€3.25
COGS
€2.12
Gross Margin
35%
Channel
D2C / Retail

Coming soon: Protein Brio — sourdough brioche with 24hr fermentation. Production partnership with Terracota by Daju.

Traction

Product-market fit is proven.

4.8
Star rating across 758 reviews
99%
Loved the product in VARD pre-launch testing
20%
Repeat purchase rate (target: 30%+ with loyalty app)
61%
Gross margin on hero product

Growth is constrained by marketing spend, not demand. With investment, we unlock the acquisition engine.

Go-to-Market

Flagship experience + wholesale distribution.

Flagship Experience
Terracota by Daju
2 locations: Matosinhos + Foz, Porto
  • Full brand experience showcase
  • Hot & cold protein drinks
  • Clean baked goods (Protein Brio)
  • Zero seed oils, zero artificial ingredients
  • Diet-specific menu: Keto, Paleo, GF, DF, LF
  • "Snacking in the future" positioning
  • Target: 300+ drinks/week per location
Wholesale Partner
VARD + Expansion
Porto + 3 additional partners by M12
  • First order complete, 99% approval in testing
  • RTD Cappuccino placement
  • Lower control, broader reach
  • Expansion: specialty coffee, gyms, wellness
  • Target: 4+ retail partners by Month 12
  • Cities: Porto → Lisbon → Algarve → Braga
Customer Acquisition

Multi-channel flywheel.

Acquisition Engine
DE
Digital Elevation (Agency)
Dedicated 5-person team. Meta ads management, creative production, performance tracking. €2,000/mo scaling with revenue.
Target CAC: €35-50
IN
Micro-Influencer Program
35 creators (5K-100K followers). Fitness, nutrition, wellness niche. 1 feed post + 3 stories each. UGC owned for ad repurposing.
Target CAC: €15-25 (organic-boosted)
AF
Nutritionist Affiliates
15 certified nutritionists & health coaches. €100 welcome bonus + 10% ongoing commission. Trust-based recommendations.
Target CAC: €20-30 (commission on sale)
RT
Retail Discovery
Walk-in at Terracota/partners → Taste → QR to loyalty app → Data capture. Foot traffic, no ad spend.
Target CAC: €5-10
PT
PT Referral Program
Target 30% of local PTs from boutique + high-end gyms. €50 credit per referred client. First-time user gift incentive.
Target CAC: €10-15
Retention Engine
LA
Loyalty App + Gamification
Points per purchase, streaks, challenges, leaderboards. Exclusive drops for top members. Community building.
Retention cost: €5-10 vs €35-50 new
EM
Email/SMS Automation
Post-purchase education, reorder reminders, win-back sequences. Managed by Digital Elevation.
RT
Data-Driven Retargeting
App users → Custom audiences → Personalized offers. Lower CAC on warm audiences.
Why Retention Matters
5-25x
Cheaper to retain than acquire
67%
More spent by repeat customers
5.2x
Average loyalty program ROI
Use of Funds

€100,000 — every euro mapped.

Marketing €38,000
Digital Elevation (12 months) €24,000
35 Micro-influencers €7,500
Affiliate program setup €2,500
Events & sampling (16 events) €4,000
Inventory €30,000
Whey Protein (1,200 units) €13,200
RTD Cappuccino (3,500 units) €10,500
Crumb Balls (2,500 units) €5,300
Packaging & labels €1,000
Operations €32,000
Terracota setup (2 locations) €12,000
Loyalty app development €8,000
Wholesale partner setup €4,000
PT referral program €4,000
Fulfillment & logistics €4,000

Inventory investment generates €69,500 potential revenue (2.3x return). Marketing targets 500+ new customers.

18-Month Roadmap

Clear milestones. Measurable outcomes.

M1-3
Foundation
Terracota launch (2 locations). Digital Elevation onboard. 15 influencers. Loyalty app beta.
€1.2K
MRR
110
Customers
M4-6
Scale
Paid ads with proven UGC. +20 influencers. 2 new retail partners. Gamification live.
€2.4K
MRR
200
Customers
M7-12
Expand
Lisbon retail. B2B gym pilot. Corporate wellness. 30%+ repeat rate.
€6.5K
MRR
500
Customers
Break-even
Milestone
M13-18
Optimize
4 cities. Scale proven channels. Organic growth kicks in.
€12.2K
MRR
1,000
Customers
30x
Growth
The Founder

William Kamar

Two decades researching what truly works for human health. ISSA certified trainer. 10,000+ hours in nutrition science—metabolism, gut health, blood type diets, insulin resistance. Previous venture: VivaThrive (personalized meal planning). Mindful Crumb is the culmination of that knowledge.

20+
Years in fitness & nutrition
10K+
Hours of research
€100K
Personal capital invested

Supported by 2 business partners. Locations: Porto, Portugal | Las Vegas, NV

The Ask
€100K

for 20% equity

€500K
Post-money valuation
30x
Revenue growth target
M12
Path to profitability
Join Us

Let's build the future
of clean nutrition.

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